Cosmetics campaign for Oriflame

Art Direction | Photography
Overview
Graphic Designer
Mar 2018 - Nov 2020
Oriflame is a global beauty company that sells a wide range of cosmetic, skincare, and wellness products. Founded in Sweden in 1967, the company operates using a direct selling model, which means that its products are sold through a network of independent consultants rather than in traditional retail stores.
My Contributions
I created a campaign for the Giordani Gold cosmetics range from Oriflame. The aim of the campaign was to show that women of all ages can use the same cosmetics and look great. The cosmetics had innovative formulas that looked after the skin on the face. My concept was two tutorials with models of different ages and a series of moody product shots. I worked with the producer, make up artist, hair stylist and styled the models myself. I was inspired by classic, minimalist style, warm colors and lights.

Video Tutorials

Product Photography

Product photography